Jordan 1 SE Mid Voltage Yellow W
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About the Jordan 1 Mid SE Voltage Yellow (2021) for Women
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Mid SE Voltage Yellow 2021
In an updated form of the OG Jordan 1 shoe, these Jordan SE Voltage Yellows show off an upper made of a leather and mesh mix that adds both functionality and style. With mostly white covering the upper, bright yellow accents pop with the Nike Swoosh on both sides of the foot and in the Jumpman logo encased on the top of the tongue. The outsole sports yellow, too, as does the sole, where the Nike Air tech is housed. On the side of the mid-top ankle opening is a Jordan Wings logo that's covered in thin mesh detailing, and breathable holes sit in the leather covering the toe.
